The Phu Quoc fish sauce is now also facing fierce competition from traditional fish sauces in other regions with cheaper price and other industrial fish sauces.
Viet Nam’s two brands with geographical indication (GI) certification, Phu Quoc Fish Sauce and Buon Ma Thuot Coffee, are protected in the Canadian market under the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP).
The fish sauce market is witnessing increasingly fierce
competition between many famous brand names that use both industrial and
traditional methods like Unilever, Masan Consumer, Phu Quoc, and Phan
Thiet.
The Kien Giang Province will work with other provinces and cities to
prevent and control illegal use of the geographical indication "Phu
Quoc" for fish sauce, the province''s Department of Science and
Technology has said.
The recent Protected Designation of Origin (PDO) recognition for the Phu
Quoc fish sauce trademark in the EU has raised hopes for thousands of
Vietnamese exporters of agricultural products.